The benefits at a glance
- Integrated communications. Corporate messages communicated
coherently across all media/to all stakeholders (clients, employees,
investors, the public)
- A clear narrative. Issues managed centrally, with content
provided to media/communications channels over time
- Efficiency/effectiveness. Processes streamlined and standardized,
errors reduced, single source-multiple media principle implemented, no need
for dual entries–updates made at one place are automatically implemented
everywhere they are relevant
- Transparency. Overview of all communications activities for
everyone involved
- Cockpit function for heads of corporate communications:
management and analysis of internal and external communications via a single
interface
- Monitoring. The optional monitoring and media analysis tool
produced by mediapublic searches online media and newsgroups, producing a
qualitative assessment of the content.
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