Named the most innovative PR tool at the
2005 PR Report Awards
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Corporate communications today means managing a huge number of different
issues and messages aimed at a variety of stakeholder groups, and ensuring
they are all properly integrated.
A wide range of employees from different departments and sites–as well as
external suppliers–are involved in the design and production of
communications materials, and as a result planning, managing and assuring
the quality of the process involves a lot of work.
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